Share

The Forward

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for The Forward are a mix of journalists and news publishers, with no single standout pulling away from the pack — similarity scores run from 0.98 down to 0.95 across the full set, a narrow band consistent with the flat shape.

Four of the ten neighbors are journalists by subcategory: Kara Swisher (0.97), Nicholas Kristof (0.97), Ben Smith (0.96), and Brian Stelter (0.96). Two more are news publishers: Haaretz.com (0.98) and Bloomberg Opinion (0.96). The remaining four span academics (Ian Bremmer, 0.96), professionals (Scott Galloway, 0.96), tech personalities (Chris Sacca, 0.95), and B2B brands (WPP, 0.95). That last pair — a venture capitalist and a holding company — are the cross-kind outliers in an otherwise journalism-heavy cluster.

The Forward's own subcategory, News Publishers, accounts for only two of the ten neighbors; the majority are individual journalists rather than institutional outlets, suggesting the audience shape here is defined less by publication type and more by the media-literate, news-engaged profile that individual journalists and commentary-driven outlets share.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "jdforward", "title": "The Forward", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "jdforward", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "haaretzcom", "title": "Haaretz.com", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9751, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "karaswisher", "title": "Kara Swisher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9709, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "nickkristof", "title": "Nicholas Kristof", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9668, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "bopinion", "title": "Bloomberg Opinion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9609, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "benyt", "title": "Ben Smith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9599, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "ianbremmer", "title": "Ian Bremmer", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9597, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "profgalloway", "title": "Scott Galloway", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9568, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "brianstelter", "title": "Brian Stelter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9567, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "sacca", "title": "Chris Sacca", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9545, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "wpp", "title": "WPP", "category": "Brands", "subcategory": "B2B", "similarity": 0.9536, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: