Playground →
Six of Jeff Passan's ten nearest neighbors are fellow journalists — but the four that aren't tell the more interesting story about this audience's shape. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 means near-identical audience profiles.
Ken Rosenthal leads at 0.96, followed closely by Jomboy at 0.94 — a humor-and-satire account that sits above every other journalist in the set except Rosenthal. Baseball Reference, a sports data brand, comes in at 0.93, ahead of fellow journalists Jayson Stark (0.93), Bob Nightengale (0.93), and Buster Olney (0.92). FanGraphs Baseball, a website, lands at 0.92, and Matthew Berry, classified as a Professional rather than a journalist, sits at 0.92 as well. Jon Morosi (0.92) and Peter Gammons (0.91) round out the ten.
The broad shape here reflects a tight, high-scoring band — the gap between first and tenth is only about 0.05 — with no single neighbor pulling away from the pack. The dominant subcategory is Journalists, but the presence of a stats brand, a sabermetrics website, a fantasy-sports professional, and a meme account at comparable scores signals that this audience is defined as much by deep baseball engagement as by any attachment to the journalist category specifically.
The overall picture is an audience shaped by baseball-first consumption habits, where the line between beat reporters, analytics tools, and humor accounts is less meaningful than the sport itself.
