Playground →
Two golf equipment brands sit in the top 10 nearest neighbors to Jeff Probst — a finding that cuts across the TV personality category that otherwise anchors this cluster. Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic connection.
The shape is broad: scores run from 0.83 to 0.89 with no single neighbor pulling far ahead of the rest. Pat Sajak leads at 0.89, followed by Yuengling Brewery at 0.87 — a beer brand sitting higher than the show Probst is most associated with, Survivor at 0.86. Four of the ten neighbors are fellow TV Personalities: Sajak, Britt McHenry (0.85), Mike Rowe (0.85), and Erin Andrews (0.83). But the remaining six span TV Shows (The Bachelor at 0.84), sports equipment brands (Bridgestone Golf at 0.86, COBRA Golf at 0.85), alcohol, and a single athlete, John Daly at 0.83. The golf brand presence — two entries in the top 10 — is the clearest cross-kind signal in the set, pointing to an audience that overlaps substantially with golf consumers alongside mainstream TV viewers.
The broad shape, with no single neighbor dominating and multiple subcategories represented, reflects an audience that is wide-reaching rather than tightly clustered around any one content type or interest.
