Playground →
Pet Supplies Plus sits at the top of Jet's Pizza's similarity list at 0.86 — ahead of every sports team and media figure in the set — making it the single strongest structural signal in a neighbor group that otherwise reads like a Midwest sports landscape.
The shape here is broad: scores run from 0.86 down to 0.80 across the top 10, with no sharp drop-off between neighbors. Three of the ten are sports teams — Detroit Red Wings (0.84), Michigan Football (0.83), and Detroit Tigers (0.80) — and two more are athletes: Jim Harbaugh (0.83) and Joe Thomas (0.81). The remaining slots go to sports-adjacent media figures — Roger Goodell (0.81), Adam Schefter (0.81), and Mike Tirico (0.80) — plus Great Lakes Brewing Co. (0.81). Not one other Fast Casual Dining entity appears in the top 10; the audience shape Jet's Pizza shares most closely belongs to Midwest sports franchises, football figures, and a regional brewer. The pet supply retailer at the top is the structural outlier that the sports-heavy framing alone would miss.
This is a regionally concentrated, sports-saturated audience shape with one notable cross-category anchor pulling it toward everyday retail.
