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Jezebel

Marketing Channels
Websites
Playground →Docs

Jezebel's top 10 neighbors span journalists, authors, comedians, fellow websites, and magazines — no single subcategory dominates, and the scores compress into a narrow band from 0.99 down to 0.98.

The shape is flat: similarity runs from Jessica Valenti at 0.99 to The Baffler and Vulture tied at 0.98, with no meaningful gap between them. Tallying the top 10 by subcategory: four are individual Celebrities and Influencers (two Authors — Valenti and Roxane Gay — one Comedian — Aparna Nancherla — and one Actor — Lena Dunham); two are Journalists — Taylor Lorenz at 0.98 and Rebecca Traister at 0.98; two are Magazines — n+1 at 0.98 and The Baffler at 0.98; one is a fellow Website — Reductress at 0.98; and one is a News Publisher — Vulture at 0.98. Jezebel itself is a Website, making Reductress the only neighbor sharing that subcategory in the top 10.

The cross-kind composition is the real finding: the audience that reads Jezebel looks most like the audiences of individual writers and critics — authors, journalists, a comedian — rather than clustering around other web publications. The flat band across such a varied mix of subcategories points to an audience defined less by format than by a consistent editorial sensibility that cuts across media types.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "jezebel", "title": "Jezebel", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "jezebel", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9873, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "aparnapkin", "title": "Aparna Nancherla", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9843, "drivers": [ "A02", "I01", "G01", "G03", "H02" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9833, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "reductress", "title": "Reductress", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9822, "drivers": [ "A02", "I01", "G01", "G03", "H02" ] }, { "handle": "taylorlorenz", "title": "Taylor Lorenz", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9811, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.981, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "lenadunham", "title": "Lena Dunham", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9796, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "nplusonemag", "title": "n+1", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9791, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "laurenduca", "title": "Lauren Duca", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9791, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "thebafflermag", "title": "The Baffler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9776, "drivers": [ "A02", "I01", "G03", "G01", "H02" ] } ] }
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