Playground →
The top 10 splits cleanly into two neighborhoods: a Philadelphia sports cluster and a national NBA/sports-media layer, with the gap between them defining the two-peak shape.
The first peak is anchored by the Philadelphia 76ers at 0.84 and Ben Simmons at 0.83 — the two strongest scores in the set. The Philadelphia Phillies (0.81) and Philadelphia Eagles (0.81) extend this cluster, making four of the top five neighbors Philadelphia-market sports teams or athletes. This is the tightest, most coherent grouping in the data: audiences who follow Embiid also follow the city's other franchises as a bloc.
The second peak is distinct in character. Rachel Nichols (0.77), Malcolm Jenkins (0.74), Simone Biles (0.74), and Brian Windhorst (0.74) represent a national sports-media and multi-sport athlete layer — TV personalities, journalists, and athletes with no particular Philadelphia tie. Chris Long (0.79) sits between the two peaks, a Philadelphia-connected athlete who also carries national sports-media overlap. Rounding out the ten, the Philadelphia Flyers (0.73) pull the set back toward the city cluster.
Subcategory breakdown across the ten: four Athletes, four Sports Teams, one TV Personality, and one Journalist — a neighbor set composed almost entirely of sports entities, with no entertainment, brand, or non-sports media presence in the top 10.
The two-peak structure reveals an audience that is simultaneously a Philadelphia sports market audience and a nationally engaged NBA-and-sports-media audience — two overlapping but structurally distinct groups.
