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Joe Burrow

Celebrities and Influencers
Athletes
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The top 10 neighbors for Joe Burrow span college football media, a video game franchise, a sports league, and a sporting event — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.93 (EASPORTSCollege) down to 0.89 (College Football Playoff), a range of just four points across ten positions. EASPORTSCollege leads at 0.93, followed closely by Kirk Herbstreit (0.92, TV Personalities) and College GameDay (0.92, TV Shows). FOX College Football (0.91) and ESPN College Football (0.91) extend a cluster of college football broadcast properties that accounts for four of the ten slots. The subcategory breakdown across the full top 10 is: two TV Shows, one TV Channel, one Video Game Franchise, one Sports League, one Sporting Event, two TV Personalities, one Journalist, and one Athlete. That lone fellow athlete is Baker Mayfield at 0.90 — the only other Athletes subcategory entry in the top 10. The dominant pattern is college football media infrastructure: broadcast channels, studio personalities, and coverage properties rather than other NFL players or general sports figures. NFL Draft (0.90) is the one NFL-adjacent property, but even it sits within a set defined overwhelmingly by the college game.

The audience shape here is tightly organized around college football consumption — broadcast, digital, and gaming — with Burrow himself the only active NFL player in the cluster.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "joeyb", "title": "Joe Burrow", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "joeyb", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "easportscollege", "title": "EASPORTSCollege", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9306, "drivers": [ "N03", "Q01", "I01", "E06", "E03" ] }, { "handle": "kirkherbstreit", "title": "Kirk Herbstreit", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9199, "drivers": [ "Q01", "I01", "E06", "N03", "B04" ] }, { "handle": "collegegameday", "title": "College GameDay", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9189, "drivers": [ "Q01", "N03", "I01", "E06", "P03" ] }, { "handle": "cfbonfox", "title": "FOX College Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9136, "drivers": [ "N03", "Q01", "I01", "A06", "E06" ] }, { "handle": "espncfb", "title": "ESPN College Football", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.909, "drivers": [ "I01", "Q01", "E06", "N03", "P03" ] }, { "handle": "nfldraft", "title": "NFL Draft", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9043, "drivers": [ "N03", "I01", "Q01", "E06", "E03" ] }, { "handle": "bakermayfield", "title": "Baker Mayfield", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8983, "drivers": [ "N03", "Q01", "I01", "A06", "E06" ] }, { "handle": "recedavis", "title": "Rece Davis", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8969, "drivers": [ "I01", "Q01", "E06", "N03", "P03" ] }, { "handle": "martysmithespn", "title": "Marty Smith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8952, "drivers": [ "N03", "Q01", "I01", "E06", "P03" ] }, { "handle": "cfbplayoff", "title": "College Football Playoff", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.8903, "drivers": [ "N03", "Q01", "I01", "E06", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: