Playground →
At 0.92, Rick Warren pulls away from every other neighbor in John C. Maxwell's top 10 — a gap that defines the spike shape of this audience graph. Similarity here measures how closely two entities' audiences resemble each other in composition; Warren's score is nearly four points above the next closest match.
The top 10 are entirely Spiritual Leaders by subcategory. Andy Stanley (0.86), Priscilla Shirer (0.86), Christine Caine (0.84), and Tony Evans (0.83) form a dense cluster just below Warren, all within three points of each other. Then comes USA TODAY HSS (0.83), a website — the first non-Spiritual-Leader in the set — followed by Ed Stetzer (0.82), an Author. Christianity Today (0.81), a magazine, and two Podcasts and Radio entries — The Ramsey Show (0.80) and Dave Ramsey LIVE (0.80) — round out the ten. Six of the ten neighbors are Spiritual Leaders; the remaining four are media channels with an evident faith-and-finance orientation.
The structural picture is a tightly defined religious-leadership audience with a secondary pull toward Christian media and personal-finance programming — a combination that leaves almost no room for anything outside that lane in the top 10.
