Playground →
Jon Gordon's top 10 neighbors span academics, TV personalities, athletes, authors, a website, and a home brand — no single subcategory dominates, and the scores compress into a narrow band from 0.92 down to 0.88.
The shape is flat: Todd Whitaker (0.92, Academics) leads by the thinnest margin over Chip Gaines (0.91, TV Personalities) and Joel Klatt (0.90, Athletes), with Joanna Gaines (0.90, TV Personalities) and The Babylon Bee (0.90, Websites) close behind. Magnolia (0.89, Home brand), Matt Walsh (0.89, Authors), Danny Kanell (0.89, Athletes), Dave Burgess (0.88, Authors), and Dave Ramsey (0.88, Professionals) round out the set. Three of the ten neighbors are Authors — Matt Walsh, Dave Burgess, and Bob Goff — meaning Jon Gordon's own subcategory is present but not dominant. The more striking pattern is the cross-kind breadth: TV personalities, athletes, a home brand, and a satire website all land at roughly the same audience distance as fellow authors. That mix — sports media figures, faith-adjacent lifestyle brands, and conservative commentary — defines the cluster's character more than any single subcategory does.
The flat shape signals an audience that is genuinely diffuse, drawn from several distinct cultural neighborhoods simultaneously rather than anchored to any one of them.
