Playground →
The top 10 neighbors for Jon Heyman span six distinct subcategories — a notably mixed cluster for a journalist whose own subcategory is well-represented in the set.
The shape is broad, with no single neighbor pulling far ahead of the rest. Peter Gammons leads at 0.96, followed closely by Pierre LeBrun at 0.92, Ken Rosenthal at 0.92, Bob Nightengale at 0.92, and Jeff Passan at 0.91. All five are fellow journalists, and journalists account for six of the top 10 neighbors overall — the others being Keith Law at 0.90. That core is coherent: a tight cluster of baseball and sports beat reporters whose audiences overlap heavily with Heyman's.
The structural surprise is what fills the remaining four slots. FanGraphs Baseball (0.92, Websites) and Baseball Reference (0.91, Sports brand) sit inside the journalist cluster by score, suggesting the audience treats statistical databases and beat reporters as part of the same information diet. Then the set opens outward: NBC Sports EDGE Baseball (0.91, News Publishers), Jomboy (0.90, Humor Memes and Satire), and Bob McKenzie (0.90, Athletes) — the last being an NHL insider whose presence, alongside Pierre LeBrun and Darren Dreger further down, signals a meaningful hockey-media overlap within this otherwise baseball-heavy audience.
The broad shape reflects an audience that follows sports journalism as a practice across multiple beats, not just a single sport or format.
