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Jordan Spieth

Celebrities and Influencers
Athletes
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The top 10 neighbors form a tightly bounded cluster of golf-specific entities — fellow tour athletes, the sport's governing circuit, its marquee events, and dedicated media — with scores spanning only 0.95 to 0.98, a narrow band that signals no single standout pull.

Seven of the ten neighbors are Athletes (subcategory): Phil Mickelson (0.98), Justin Thomas (0.98), Dustin Johnson (0.97), Brooks Koepka (0.97), Rory McIlroy (0.97), and Max Homa (0.96) — all active tour players. The remaining three neighbors fill out the golf ecosystem without leaving it: PGA Tour (0.98) is a Sports League, The Masters (0.98) is a Sporting Event, and Golf Channel (0.96) is a TV Channel. David Feherty (0.95), a TV Personality, rounds out the ten.

No brands, websites, or non-golf media appear in the top 10 — the neighbor set is entirely composed of the sport's players, its primary tour, its flagship events, and its broadcast home. The shape is flat: the scores compress into a 0.03-point range, meaning the audience overlaps with all of these entities at roughly equal intensity rather than gravitating toward any single one.

This pattern describes an audience defined almost entirely by the sport itself — one that follows the tour, the events, and the players as an interconnected whole rather than attaching to any individual figure within it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "jordanspieth", "title": "Jordan Spieth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "jordanspieth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pgatour", "title": "Pga Tour", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9845, "drivers": [ "A05", "B03", "Q01", "P03", "I01" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9826, "drivers": [ "A05", "B03", "Q01", "J03", "A01" ] }, { "handle": "justinthomas34", "title": "Justin Thomas", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9823, "drivers": [ "A05", "B03", "J03", "Q01", "P03" ] }, { "handle": "themasters", "title": "The Masters", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.9752, "drivers": [ "A05", "B03", "Q01", "P03", "J03" ] }, { "handle": "djohnsonpga", "title": "Dustin Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9705, "drivers": [ "A05", "B03", "Q01", "P03", "J03" ] }, { "handle": "bkoepka", "title": "Brooks Koepka", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9689, "drivers": [ "A05", "B03", "J03", "Q01", "P03" ] }, { "handle": "mcilroyrory", "title": "Rory McIlroy", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9669, "drivers": [ "A05", "P03", "Q01", "B03", "J03" ] }, { "handle": "maxhoma23", "title": "Max Homa", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9611, "drivers": [ "A05", "B03", "J03", "A01", "Q01" ] }, { "handle": "golfchannel", "title": "Golf Channel", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9565, "drivers": [ "A05", "B03", "J03", "Q01", "P03" ] }, { "handle": "fehertwit", "title": "David Feherty", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9534, "drivers": [ "A05", "B03", "J03", "A01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: