Playground →
Two neighbors pull clearly ahead of the rest: the Buffalo Bills at 0.90 and Joe Thomas at 0.89 — a sports team and a fellow athlete separated by less than a point, together forming a distinct first peak well above the rest of the top 10.
The shape is two-peak, and the second cluster forms around Cleveland Indians (0.86) and Cedar Point (0.85), with Andrew McCutchen (0.83) and Pittsburgh Penguins (0.83) close behind. Tallying the subcategories across all 10 neighbors: four are Sports Teams (Organizations), three are Athletes, one is a Destination brand, one is classified Miscellaneous, and one is a Pet Supplies and Services retailer (Pet Supplies Plus, 0.81). The dominant pattern is same-kind and adjacent-kind — athletes and sports teams account for seven of the ten slots — but the presence of Cedar Point (a regional destination brand) and Pet Supplies Plus alongside McNeil (0.82, Miscellaneous) signals that the audience shape extends beyond pure sports fandom into a broader Midwest-regional consumer profile. Myles Garrett (0.82) and Cleveland Browns (0.82) round out the set, reinforcing the AFC North and Great Lakes sports corridor that defines the cluster's geographic character.
The two-peak structure — one peak anchored by a specific franchise, the other by a spread of regional sports and leisure brands — suggests an audience whose shape is defined as much by place as by sport.
