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J.P. Morgan

Brands
Finance
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The top 10 neighbors form a tight, undifferentiated cluster — scores run from 0.97 down to 0.93 with no single dominant pull and no sharp drop-off between positions.

The shape is flat. Morgan Stanley (0.97), Goldman Sachs (0.96), and UBS (0.96) sit at the top, followed closely by American Express (0.95) — all Finance subcategory, the same kind as J.P. Morgan itself. That same-kind dominance continues with BlackRock further down the list. But the top 10 also includes BBC Business (0.94) and Finance News (0.94), both News Publishers, alongside NYSE (0.94), classified under Technology. Financial Times Breaking News (0.93) and Yahoo Finance (0.93) round out the set as News Publishers, with WSJ Deals (0.93) the lone Websites entry. The mix is Finance brands and financial news publishers in roughly equal measure — no tech personalities, no airlines, no general-interest media appear in the top 10. The narrow score band (0.97 to 0.93) means none of these neighbors is meaningfully closer than another; the audience shape is defined by the category cluster as a whole rather than by any single anchor.

This pattern points to an audience that is coherently oriented around institutional finance and financial media, with no structural outlier pulling it toward an adjacent domain.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "jpmorgan", "title": "J.P. Morgan", "category": "Brands", "subcategory": "Finance", "resolved": "jpmorgan", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "morganstanley", "title": "Morgan Stanley", "category": "Brands", "subcategory": "Finance", "similarity": 0.9676, "drivers": [ "A02", "G01", "J02", "A06", "E06" ] }, { "handle": "goldmansachs", "title": "Goldman Sachs", "category": "Brands", "subcategory": "Finance", "similarity": 0.9644, "drivers": [ "A02", "G01", "J02", "A06", "A01" ] }, { "handle": "ubs", "title": "UBS", "category": "Brands", "subcategory": "Finance", "similarity": 0.9623, "drivers": [ "A02", "G01", "A06", "J02", "E06" ] }, { "handle": "americanexpress", "title": "American Express", "category": "Brands", "subcategory": "Finance", "similarity": 0.9488, "drivers": [ "A02", "G01", "A06", "J02", "G03" ] }, { "handle": "bbcbusiness", "title": "BBC Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9423, "drivers": [ "A02", "G01", "J02", "A06", "E06" ] }, { "handle": "nyse", "title": "NYSE", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9379, "drivers": [ "A02", "G01", "J02", "A06", "E06" ] }, { "handle": "ftfinancenews", "title": "Finance News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9351, "drivers": [ "A02", "G01", "J02", "A06", "E06" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9311, "drivers": [ "A02", "G01", "J02", "G03", "E06" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9307, "drivers": [ "A02", "G01", "J02", "A06", "E06" ] }, { "handle": "wsjdeals", "title": "WSJ Deals", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9297, "drivers": [ "A02", "G01", "J02", "E06", "A06" ] } ] }
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