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JR Motorsports

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The ten nearest neighbors in JR Motorsports' similarity graph are a tight cluster of NASCAR-ecosystem entities — drivers, rival teams, the governing body, and its broadcast properties — with scores compressed into a narrow band between 0.9884 and 0.9923. Similarity here measures how closely two entities' audiences resemble each other in composition; the near-identical scores across all ten mean no single neighbor dominates.

Five of the ten are athletes: Kyle Busch (0.9917), Chase Elliott (0.9909), Kasey Kahne (0.9908), Michael Waltrip (0.9907), and Jeff Gordon (0.9891). Two are fellow sports teams — Hendrick Motorsports (0.9899) and Stewart-Haas Racing (0.9887) — and two are broadcast properties: NASCAR Xfinity (0.9923, the top-ranked neighbor) and NASCAR the governing body (0.9884). Darrell Waltrip (0.9905), classified as a TV Personality, rounds out the set. The cluster is almost entirely NASCAR-internal: drivers, competing organizations, and the sport's own media infrastructure all map onto the same audience shape.

The flat distribution across these ten suggests an audience defined by the sport as a whole rather than by any single figure or property within it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "jrmotorsports", "title": "JR Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "jrmotorsports", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nascar_xfinity", "title": "NASCAR Xfinity", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9923, "drivers": [ "N04", "N01", "O01", "M04", "M03" ] }, { "handle": "kylebusch", "title": "Kyle Busch", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9917, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "chaseelliott", "title": "Chase Elliott", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9909, "drivers": [ "N04", "N01", "L03", "M04", "O01" ] }, { "handle": "kaseykahne", "title": "Kasey Kahne", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9908, "drivers": [ "N04", "N01", "M03", "O01", "M04" ] }, { "handle": "mw55", "title": "Michael Waltrip", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9907, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] }, { "handle": "allwaltrip", "title": "Darrell Waltrip", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9905, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "teamhendrick", "title": "Hendrick Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9899, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "jeffgordonweb", "title": "Jeff Gordon", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9891, "drivers": [ "N04", "N01", "M03", "O01", "M04" ] }, { "handle": "stewarthaasrcng", "title": "Stewart-Haas Racing", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9887, "drivers": [ "N04", "N01", "O01", "M03", "M04" ] }, { "handle": "nascar", "title": "NASCAR", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9884, "drivers": [ "N04", "N01", "M03", "O01", "M04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: