Playground →
The top 10 neighbors for Justin Thomas form a tightly compressed, single-sport cluster — golfers, golf events, and golf media, with scores spanning only from 0.98 down to 0.95.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: no single neighbor breaks away from the pack, and the band from Jordan Spieth at 0.98 down to Golf Channel at 0.95 is narrow enough that the ranking carries little structural meaning. The top three — Spieth (0.98), The Masters (0.98), and PGA Tour (0.98) — are essentially tied. Phil Mickelson (0.97), Brooks Koepka (0.97), Dustin Johnson (0.97), Rory McIlroy (0.96), and Max Homa (0.96) follow in a dense column of fellow Athletes. The only non-Athlete entries in the top 10 are The Masters and PGA Tour (both Organizations, subcategory Sporting Events and Sports Leagues respectively) and Golf Channel (Marketing Channels, TV Channels) — all three squarely inside the same sport.
Eight of the ten neighbors share Justin Thomas's own subcategory of Athletes; the remaining two are golf's governing structures and primary broadcast home. There is no cross-kind signal in the top 10 at all — no media personalities, no brands, no journalists appear until well outside this window.
The flat, golf-saturated shape indicates an audience defined almost entirely by a single sport, with no meaningful pull from adjacent entertainment or media categories within the top tier.
