Kyler Murray Audience Graph • Social Signal

Spiritual leaders and football athletes share the top 10 almost equally — an unusual cross-kind pairing for an NFL quarterback. Oklahoma Football leads at 0.85, and fellow athletes Deshaun Watson (0.81), Troy Aikman (0.77), and DeMarco Murray (0.73) form a recognizable football cluster. But sitting alongside them are Steven Furtick (0.76), Max Lucado (0.74), and Tony Evans (0.74) — all Spiritual Leaders — making that subcategory one of the two dominant kinds in the top 10.

The shape is broad: no single neighbor pulls far ahead of the rest, and the scores descend gradually from 0.85 down to 0.73 across the top 10. The mix also includes MaxPreps (0.79), a high-school sports website, and Crumbl Cookies (0.78) and Chick-fil-A (0.76) — both restaurant brands — which points to an audience that extends well beyond football fandom. NCAA Baseball (0.75) is the only sports league in the top 10, and no other sports team appears besides Oklahoma Football. The Spiritual Leaders subcategory accounts for three of the top 10 neighbors, matching the athlete count, which is the clearest structural signal in the set.

This audience carries a dual identity — rooted in football but shaped just as strongly by faith-adjacent content consumption.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/k1

{ "handle": "k1", "title": "Kyler Murray", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "k1", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "ou_football", "title": "Oklahoma Football", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8523, "drivers": [ "N02", "M02", "P01", "Q01", "I01" ] }, { "handle": "deshaunwatson", "title": "Deshaun Watson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8089, "drivers": [ "N02", "I01", "P01", "M02", "Q01" ] }, { "handle": "maxpreps", "title": "MaxPreps", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7909, "drivers": [ "N02", "P01", "I01", "Q01", "A02" ] }, { "handle": "crumblcookies", "title": "Crumbl Cookies", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7839, "drivers": [ "C02", "Q01", "I01", "A02", "E06" ] }, { "handle": "troyaikman", "title": "Troy Aikman", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7721, "drivers": [ "P01", "Q01", "I01", "E06", "P02" ] }, { "handle": "chickfila", "title": "Chick-fil-A, Inc.", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.764, "drivers": [ "N02", "I01", "Q01", "M02", "A02" ] }, { "handle": "stevenfurtick", "title": "Steven Furtick", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.7625, "drivers": [ "N02", "M02", "G01", "I01", "C03" ] }, { "handle": "ncaacws", "title": "NCAA Baseball", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.7505, "drivers": [ "N02", "M02", "Q01", "I01", "E06" ] }, { "handle": "maxlucado", "title": "Max Lucado", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7442, "drivers": [ "N02", "M02", "I01", "Q01", "A02" ] }, { "handle": "drtonyevans", "title": "Tony Evans", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.7373, "drivers": [ "N02", "M02", "I01", "A02", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/k1

Kyler Murray

Nearest neighbors by audience shape

Raw data