Kai Ryssdal Audience Graph • Social Signal

The top 10 neighbors for Kai Ryssdal span journalists, podcasts and radio programs, a TV personality, a professional, and an academic — a mixed cluster compressed into a narrow similarity band running from 0.98 down to 0.97.

The shape is flat: Peter Sagal leads at 0.98, but the gap to the next neighbor is negligible. Mary Louise Kelly (0.98), Nina Totenberg (0.98), and Steve Inskeep (0.97) follow within a fraction of a point, and the remaining six — Ken White (0.97), Marketplace (0.97), Hidden Brain (0.97), Kevin M. Kruse (0.97), Andy Slavitt (0.97), and Malcolm Gladwell (0.97) — are nearly indistinguishable by score. No single neighbor dominates. Tallying subcategories across the 10: four are Journalists (Kelly, Totenberg, Inskeep, and no others in the top 10 share Ryssdal's own subcategory beyond those three), one is a TV Personality (Sagal), two are Professionals (White, Slavitt), two are Podcasts and Radio channels (Marketplace, Hidden Brain), and one is an Academic (Kruse). The majority of the top 10 are fellow journalists or public-radio-adjacent figures, but the presence of a legal commentator, a health policy professional, a historian, and two podcast brands signals that the audience overlap extends well beyond any single professional category.

The flat shape here reflects an audience that is broadly distributed across a coherent but wide cluster — public-affairs media, analytical commentary, and long-form journalism — rather than one anchored tightly to any single figure or format.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/kairyssdal

{ "handle": "kairyssdal", "title": "Kai Ryssdal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "kairyssdal", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "petersagal", "title": "Peter Sagal", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.981, "drivers": [ "A02", "G01", "J01", "G03", "A01" ] }, { "handle": "nprkelly", "title": "Mary Louise Kelly", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9766, "drivers": [ "A02", "G01", "J01", "A01", "G03" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9754, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9745, "drivers": [ "A02", "G01", "J01", "G03", "A01" ] }, { "handle": "popehat", "title": "Ken White", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.972, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "marketplace", "title": "Marketplace", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9707, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "hiddenbrain", "title": "Hidden Brain", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9697, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9682, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "aslavitt", "title": "Andy Slavitt", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9669, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "gladwell", "title": "Malcolm Gladwell", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9667, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/kairyssdal

Kai Ryssdal

Nearest neighbors by audience shape

Raw data