Kara Swisher Audience Graph • Social Signal

Kara Swisher's top 10 neighbors span journalists, professionals, tech personalities, academics, and media websites — with no single subcategory dominating and scores compressed into a narrow band from 0.98 to 0.99.

The shape is flat: Scott Galloway leads at 0.99, followed closely by Nicholas Kristof at 0.99, Recode at 0.99, Pando at 0.99, and Ian Bremmer at 0.99. None of these pull meaningfully ahead of the others. Tallying the subcategories across all 10 neighbors: three are Journalists (Nicholas Kristof, Ian Bremmer is actually an Academic — correcting: Journalists are Nicholas Kristof and Olivia Nuzzi), one is a Professional (Scott Galloway), one is an Academic (Ian Bremmer), one is a Tech Personality (Chris Sacca), one is a Website (Recode), one is a Website (Pando), one is a Website (Digiday), and one is a Professional (Chris Anderson). The mix is genuinely heterogeneous: journalists, professionals, academics, tech personalities, and media websites all appear within a 0.016-point range. No single subcategory claims more than three of the ten slots.

What the flat shape reveals is an audience that isn't anchored to any one kind of voice — it tracks across credentialed commentary, tech-media publishing, and individual expertise with roughly equal pull.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/karaswisher

{ "handle": "karaswisher", "title": "Kara Swisher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "karaswisher", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "profgalloway", "title": "Scott Galloway", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9931, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "nickkristof", "title": "Nicholas Kristof", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9921, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "recode", "title": "Recode", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9895, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "pandodaily", "title": "Pando", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9888, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "ianbremmer", "title": "Ian Bremmer", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9884, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "sacca", "title": "Chris Sacca", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9883, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "digiday", "title": "Digiday", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9839, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "tedchris", "title": "Chris Anderson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "mediapost", "title": "MediaPost", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9821, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "olivianuzzi", "title": "Olivia Nuzzi", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9818, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/karaswisher

Kara Swisher

Nearest neighbors by audience shape

Raw data