Playground →
Kate Spade New York's top 10 neighbors span fashion brands, trade magazines, and B2B services — a mixed cluster with no single dominant type pulling ahead of the rest.
The shape is flat: scores run from 0.96 (J.Crew) down to 0.94 (Adweek) with no meaningful gap between them. Four of the ten neighbors are Fashion brands — J.Crew (0.96), Anthropologie (social) (0.95), Rent the Runway (0.94), and Warby Parker (0.94) — so the audience does overlap with its own kind. But the remaining six are not fashion at all: three are trade magazines (theSkimm at 0.95, Ad Age at 0.94, Adweek at 0.94), one is a B2B data firm (Nielsen at 0.94), one is a media website (Fast Co. Impact at 0.94), and one is a business magazine (Fast Company at 0.94). The marketing and media trade press is as prominent in this cluster as fashion retail itself.
That balance — fashion peers sitting alongside marketing industry publications and a B2B research brand at nearly identical scores — suggests an audience that moves fluidly between consumer and professional media contexts.
