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Kendra Scott's ten nearest neighbors span womens apparel, home goods, fitness, beauty, and hair services — with no other jewelry or accessories brand appearing in the top 10. The scores run from 0.89 down to 0.85 with almost no separation, which is the defining feature of a flat shape: the audience looks equally at home across a wide range of lifestyle retail and services rather than clustering tightly around any single neighbor.
Anthropologie (0.88), Madewell (0.86), and Free People (0.85) form the largest subcategory bloc — three Womens Apparel brands — but they don't dominate the way a spike neighbor would. barre3 (0.89) and LUSH (0.89) sit at the very top of the range, meaning a fitness studio and a cosmetics retailer edge out the apparel brands by a hair. Warby Parker (0.87) adds eyewear; West Elm (0.85) and Crate and Barrel (0.85) bring home furnishings; Floyd's 99 Barbershop (0.85) and Paper Source (0.86) round out the set with hair services and stationery. The subcategory spread — seven distinct subcategories across ten neighbors — confirms that no single retail vertical owns this audience's shape.
The overall picture is a lifestyle-retail generalist audience, one that distributes attention broadly across personal care, home, apparel, and wellness rather than concentrating it in any one category.
