Ketchum Audience Graph • Social Signal

Ketchum's top 10 neighbors span three distinct subcategory types — B2B brands, trade magazines, and news/podcast media — with no single entity pulling far ahead of the others.

The shape is flat: scores run from 0.9758 (Edelman) down to 0.9590 (Vox), a spread of less than two percentage points across all ten neighbors. Four of the ten are fellow B2B brands: Edelman (0.98), Weber Shandwick (0.97), FleishmanHillard (0.97), and Ogilvy (0.96) — the PR and communications agency peer set. Alongside them sit three trade and general-interest magazines: PRWeekUS (0.98), Adweek (0.97), and Ad Age (0.96). The remaining three positions go to PR News (0.96, news publisher), Crooked Media (0.96, podcast/radio), and Vox (0.96, news publisher). The presence of Crooked Media and Vox alongside the PR trade press is the cross-kind finding worth noting: the audience that follows Ketchum also tracks politically-oriented media at nearly the same rate it tracks industry peers.

The flat distribution suggests an audience with consistent, overlapping attention across professional communications media and a specific strand of news and commentary — no single neighbor dominates, and the cluster holds together tightly across all ten.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ketchumpr

{ "handle": "ketchumpr", "title": "Ketchum", "category": "Brands", "subcategory": "B2B", "resolved": "ketchumpr", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "edelmanpr", "title": "Edelman", "category": "Brands", "subcategory": "B2B", "similarity": 0.9758, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "prweekus", "title": "PRWeekUS", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9757, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "webershandwick", "title": "Weber Shandwick", "category": "Brands", "subcategory": "B2B", "similarity": 0.9742, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "fleishman", "title": "FleishmanHillard", "category": "Brands", "subcategory": "B2B", "similarity": 0.966, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "adweek", "title": "Adweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9656, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "prnews", "title": "PR News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9637, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "crookedmedia", "title": "Crooked Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9609, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "adage", "title": "Ad Age", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9593, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "tvietor08", "title": "Tommy Vietor", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9593, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.959, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ketchumpr

Ketchum

Nearest neighbors by audience shape

Raw data