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KFC Radio

Marketing Channels
Podcasts and Radio
Playground →Docs

Two neighbors sit at nearly identical scores at the top of KFC Radio's similarity graph — and they pull in opposite directions. Barstool Radio (0.96) and Ria (0.96) are separated by just 0.0001, forming the two-peak structure that defines this audience's shape.

The first peak is squarely within the same subcategory as KFC Radio itself: podcasts and radio. Barstool Radio leads at 0.96, followed by Barstool Rundown at 0.91 and Spittin' Chiclets at 0.91. The second peak runs through Barstool-adjacent personalities: Ria (Reality TV Stars, 0.96), Kevin Clancy (Journalists, 0.94), Hank Lockwood (Professionals, 0.92), and Dave Portnoy (Professionals, 0.92). These two clusters — podcast properties and individual Barstool personalities — account for the dominant shape of the top 10. The remaining neighbors include Paul Bissonnette (Athletes, 0.91) and Chicks in the Office (TV Shows, 0.91), both still within the same tight band. Subcategory-wise, the top 10 spans podcasts and radio, journalists, professionals, reality TV stars, athletes, and TV shows — but all orbit a single media ecosystem rather than representing genuinely distinct audience communities.

The two-peak structure here is less a bridge between unrelated worlds and more a split between the show as a channel and the personalities who populate it — an audience that follows the format and the faces in equal measure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "kfcradio", "title": "KFC Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "kfcradio", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "barstoolradio", "title": "Barstool Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9552, "drivers": [ "A04", "N03", "L01", "C01", "D03" ] }, { "handle": "barstoolria", "title": "Ria", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9551, "drivers": [ "A04", "N03", "L01", "C01", "P03" ] }, { "handle": "kfcbarstool", "title": "Kevin Clancy", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9398, "drivers": [ "A04", "N03", "L01", "C01", "P02" ] }, { "handle": "hen_ease", "title": "Hank Lockwood", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.921, "drivers": [ "A04", "N03", "H04", "L01", "C01" ] }, { "handle": "stoolpresidente", "title": "Dave Portnoy", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9198, "drivers": [ "A04", "N03", "L01", "C01", "P03" ] }, { "handle": "barstoolrundown", "title": "Barstool Rundown", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9148, "drivers": [ "A04", "N03", "L01", "C01", "P06" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9141, "drivers": [ "A04", "L01", "C01", "N03", "D03" ] }, { "handle": "chicksintheoff", "title": "Chicks in the Office", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9131, "drivers": [ "A04", "N03", "C01", "H04", "L01" ] }, { "handle": "spittinchiclets", "title": "Spittin' Chiclets", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9125, "drivers": [ "A04", "L01", "C01", "D03", "N03" ] }, { "handle": "jared_carrabis", "title": "Jared Carrabis", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9014, "drivers": [ "A04", "L01", "N03", "C01", "P06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: