Playground →
Kickstarter's top 10 neighbors are a tight cluster of digital media properties — no single neighbor pulls away from the pack, and the scores span just 0.013 points, from Mashable at 0.98 down to Gizmodo at 0.96.
The shape is flat, and the composition tells the story. Tallying subcategories across the top 10: four are Magazines (Mashable, WIRED, Design Milk, Creative Review), three are News Publishers (The Guardian, The New York Times, The Verge — though The Verge carries a Websites subcategory; correcting: The Guardian at 0.98, The New York Times at 0.97), two are Websites (Medium at 0.97, The Verge at 0.97), and two are Blogs (Gizmodo at 0.96, DesignObserver — outside the top 10). Within the top 10 specifically: Magazines (4), News Publishers (2: The Guardian, The New York Times), Websites (3: Medium, The Verge, Eater), and Blogs (1: Gizmodo). All ten neighbors are Marketing Channels — no Celebrities, no Brands, no Organizations appear in the top 10. The mix leans toward design-and-tech editorial (WIRED, Design Milk, Creative Review, The Verge) alongside general-interest digital publishing (The Guardian, The New York Times, Medium, Mashable), with Eater as the one lifestyle outlier at 0.96.
Kickstarter's own subcategory is Websites, making Medium, The Verge, and Eater the only same-kind neighbors in the top 10 — the audience shape is defined more by editorial media consumption broadly than by the platform category Kickstarter itself occupies.
