Kimpton Audience Graph • Social Signal

Kimpton's ten nearest neighbors span business news publishers, trade magazines, B2B brands, and celebrity professionals — with no other hotel brand appearing in the top 10. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.96 indicates a very tight match.

The shape is flat: scores run from 0.958 down to 0.949 across the top 10, a band of less than one percentage point with no single dominant neighbor. Bloomberg Law leads at 0.958, followed immediately by José Andrés at 0.958, PRWeekUS at 0.957, PR Newswire at 0.955, and Fast Company at 0.955. The subcategory breakdown across all ten is telling: four are News Publishers (Bloomberg Law, PR Newswire, ForbesWomen, Kaiser Health News), three are Magazines (PRWeekUS, Fast Company, The American Lawyer), one is a Website (The Points Guy), one is a Professionals-category celebrity (José Andrés), and one is a Technology miscellaneous entity (TED News). The dominant thread is professional business and trade media — not travel, hospitality, or lifestyle content.

The absence of any other Hotels subcategory neighbor in the top 10 underscores that Kimpton's audience shape is defined less by the hotel category than by a professional, business-media-oriented readership that also overlaps with trade publishing and PR channels.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/kimpton

{ "handle": "kimpton", "title": "Kimpton", "category": "Brands", "subcategory": "Hotels", "resolved": "kimpton", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "blaw", "title": "Bloomberg Law", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.958, "drivers": [ "G01", "A02", "G03", "J04", "J01" ] }, { "handle": "chefjoseandres", "title": "José Andrés", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9578, "drivers": [ "G01", "A02", "G03", "J04", "A01" ] }, { "handle": "prweekus", "title": "PRWeekUS", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9569, "drivers": [ "G01", "A02", "G03", "J04", "H02" ] }, { "handle": "prnewswire", "title": "PR Newswire", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9552, "drivers": [ "G01", "A02", "G03", "J04", "H02" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9549, "drivers": [ "G01", "A02", "G03", "J04", "H02" ] }, { "handle": "thepointsguy", "title": "The Points Guy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9539, "drivers": [ "G01", "A02", "G03", "J04", "H02" ] }, { "handle": "americanlawyer", "title": "The American Lawyer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9509, "drivers": [ "G01", "A02", "J04", "G03", "A01" ] }, { "handle": "tednews", "title": "TED News", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9498, "drivers": [ "G01", "A02", "G03", "J04", "H02" ] }, { "handle": "clickclickclick", "title": "Click.Click.Click", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.9497, "drivers": [ "G01", "A02", "G03", "J04", "H02" ] }, { "handle": "forbeswomen", "title": "ForbesWomen", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9491, "drivers": [ "G01", "A02", "G03", "J04", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/kimpton

Kimpton

Nearest neighbors by audience shape

Raw data