Playground →
Gas stations and convenience stores dominate King Soopers' nearest audience neighborhood — a cross-kind pattern that runs through the top 10 and well beyond.
The shape is broad: no single neighbor pulls far ahead of the rest, and the scores descend gradually from Plaid Pantry at 0.86 down to Stinker Stores at 0.69. Four of the top 10 neighbors are Gas Stations (Plaid Pantry, Fred Meyer Fuel, Holiday Station, and Stinker Stores), and two more — Kwik Trip and UDF (United Dairy Farmers) — are Convenience Stores. That's six of ten neighbors drawn from Convenience & Fuel, not Grocery & Food Retail.
The grocery-store peers do appear: Fry's Food & Drug Stores at 0.80, Fred Meyer at 0.77, and Jewel-Osco at 0.69 are all General Grocery Stores, the same subcategory as King Soopers. The remaining neighbor is Café Zupas, a QSR at 0.78 — the one restaurant in the set. Rodda Paint (Home Goods and Furnishings, 0.73) and Brakes Plus (Automotive Maintenance and Repair, 0.73) round out the top 10, adding further cross-category texture.
The overall picture is an audience whose shape is defined less by grocery-store loyalty than by a broader pattern of everyday errand-running — fuel stops, convenience runs, and routine service visits sit as close to this audience as other supermarkets do.
