Playground →
Hypebeast sits at 0.94 — the strongest pull in KITH's top 10 — but the rest of the neighbor set is where the broad shape becomes clear: no single category dominates, and the scores stay elevated well past the top few.
The shape is broad, meaning many neighbors clear a high baseline rather than one or two pulling far ahead. Hypebeast (0.94) and Highsnobiety (0.91) form a streetwear-media pair at the top, both classified as Marketing Channels. After them, the scores compress: SAG Awards (0.86), AJ+ (0.86), The FADER (0.86), and Baskin Robbins (0.86) all land within a point of each other. That compression is the structural story. Tallying the top 10 by subcategory: three are Fashion brands — ZARA (0.85), StockX (0.84), and Alexander McQueen (0.84) — but the majority are not. Magazines, Websites, News Publishers, a TV Show, a dessert chain, and a comedian (Desus Nice, 0.85) all appear. The cross-kind spread is the defining feature: KITH's audience shape is not primarily anchored to other fashion brands. It overlaps most strongly with streetwear and culture media, then fans out across entertainment, news, and food in roughly equal measure.
That breadth suggests an audience whose attention is distributed across culture broadly — not concentrated in any single vertical.
