Playground →
Kmart Deals' nearest audiences span beverages, packaged food, home products, TV shows, and pro-wrestling athletes — a wide mix with no single subcategory dominating and scores compressed into a narrow band from 0.92 down to 0.89.
The shape is flat. Tropicana leads at 0.92, followed closely by Sprite (0.91) and Sunkist (0.91) — three Beverages brands in a row. Welch's (0.90) and Campbell Soup Co (0.90) extend the packaged-food-and-drink cluster, while Dollar Tree (0.90) is the only Grocery and Superstores entry in the top 10. Sweets brands Blue Bunny (0.90) and Hostess Snacks (0.89) round out the consumer-goods side. The two outliers are Impact Wrestling (0.89), a TV Shows entry, and The Coca-Cola Co. (0.89), another Beverages brand. No other Department Stores brand appears in the top 10 — Kmart itself sits at position 13 in the broader results, outside this set. The cross-kind pattern is the defining feature: the audience that follows Kmart Deals looks most like audiences for mainstream beverage and packaged-food brands, not other retail or deal-focused properties.
The flat, tightly-bunched scores suggest this audience is broadly shared across everyday consumer staples rather than anchored to any single category or brand type.
