Playground →
The two strongest pulls in Koch Industries' similarity graph point in opposite directions: US Department of the Interior at 0.79 and SiriusXM at 0.78 — a government agency and a satellite radio platform — with no other B2B brand appearing in the top 10.
The shape is two-peak, and those twin anchors define it. Below them, Indian Country Today (0.77) adds a third News Publisher to the cluster, reinforcing a thread of public-interest and policy-adjacent audiences. The fourth neighbor, Atlantis Bahamas (0.75), is a Hotels brand — the first purely commercial entity in the set. From there the top 10 fans out across subcategories with no further clustering: Taco John's (0.74, QSR), March Madness TV (0.73, TV Shows), USA Lacrosse Magazine (0.73, Magazines), Champs Chicken (0.72, QSR), PBR (0.71, Alcohol), and Deb Haaland (0.71, Politicians). That last entry — a Politician — echoes the government thread opened by Interior, giving the top 10 a faint civic-and-policy undercurrent alongside the otherwise eclectic mix of food, sports media, and hospitality.
Notably, no other B2B brand appears in the top 10, and the subcategory distribution is almost entirely cross-kind: the audience Koch Industries draws resembles those of government agencies, radio platforms, quick-service restaurants, and sports publications far more than it resembles other industrial or B2B brands.
The two-peak structure — government on one side, broadcast media on the other — suggests an audience that sits at the intersection of policy awareness and broad mainstream media consumption.
