Playground →
Kohl's nearest audience neighbors span a wide mix of subcategories — restaurants, TV shows, athletes, and musicians — with no single type dominating and scores compressed into a narrow band from 0.93 down to 0.90 across the top 10.
The shape is flat: Madden Ultimate Team leads at 0.93, followed closely by Criminal Minds at 0.92, Chanel West Coast at 0.91, Dairy Queen at 0.91, and Kelly Clarkson at 0.91. None of these pulls away from the pack. Tallying the top 10 by subcategory: three are TV Shows (Criminal Minds, The Big Bang Theory, and one more), two are Musicians and Bands (Chanel West Coast, Kelly Clarkson), two are Restaurants (Dairy Queen, Wendy's), one is a Video Game Franchise (Madden Ultimate Team), one is an Athlete (Hulk Hogan), and one is a Restaurant (Taco Bell). Crucially, no other Department Store appears in the top 10 — the audience shape is defined entirely by cross-kind neighbors. The mix of casual dining chains, network procedurals, a video game franchise, and mainstream musicians points to a broad, mainstream American consumer audience rather than a retail-specific one.
The flat, cross-kind structure of this neighbor set suggests Kohl's audience overlaps most with entities that reach a wide, general-market American consumer — not with other retailers.
