Kotaku Audience Graph • Social Signal

Zack Snyder is the single strongest pull in Kotaku's top 10, scoring 0.87 — higher than any game developer, streaming platform, or fellow website in the set. That a film director classified as an Artist sits at the top of a gaming website's similarity graph is the defining structural fact here.

The shape is broad: nine of the ten neighbors score between 0.80 and 0.84, with no sharp drop-off after the leader. The cluster spans a wide range of subcategories — adidas Originals (Footwear, 0.83), Netflix (Entertainment Platforms, 0.83), Santa Monica Studio (Game Developers, 0.82), Marvel Entertainment (Entertainment, 0.81), Adult Swim (TV Channels, 0.81), Hideo Kojima (Tech Personalities, 0.81), H&M (Fashion, 0.81), HBO Max (TV Channels, 0.81), and Brie Larson (Actors, 0.81). Only one neighbor — Santa Monica Studio — shares Kotaku's own subcategory of game-adjacent content, and even that is a Game Developer rather than a Website. Comic Book Resources, the one other Website in the top 10, appears at position ten (0.79).

The mix of footwear brands, film studios, streaming platforms, actors, and a fashion retailer alongside game developers signals an audience whose shape is defined less by gaming as a vertical than by a broader pop-culture and entertainment orientation that happens to include games.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/kotaku

{ "handle": "kotaku", "title": "Kotaku", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "kotaku", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "zacksnyder", "title": "Zack Snyder", "category": "Celebrities and Influencers", "subcategory": "Artists", "similarity": 0.8705, "drivers": [ "P03", "N03", "E03", "I01", "E06" ] }, { "handle": "adidasoriginals", "title": "adidas Originals", "category": "Brands", "subcategory": "Footwear", "similarity": 0.8329, "drivers": [ "P03", "Q01", "E06", "N03", "I01" ] }, { "handle": "netflix", "title": "Netflix", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.8303, "drivers": [ "J05", "P03", "M01", "I01", "J02" ] }, { "handle": "sonysantamonica", "title": "Santa Monica Studio", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8247, "drivers": [ "P03", "E06", "Q01", "E05", "J02" ] }, { "handle": "marvel", "title": "Marvel Entertainment", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.8137, "drivers": [ "N03", "P03", "E03", "J02", "F04" ] }, { "handle": "adultswim", "title": "Adult Swim", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8137, "drivers": [ "P03", "Q01", "I01", "M01", "E05" ] }, { "handle": "hideo_kojima_en", "title": "Hideo Kojima", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.8113, "drivers": [ "N03", "P03", "E06", "E03", "Q01" ] }, { "handle": "hm", "title": "H&M", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8098, "drivers": [ "N03", "Q01", "I01", "E06", "P03" ] }, { "handle": "hbomax", "title": "HBO Max", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8094, "drivers": [ "N03", "P03", "Q01", "E06", "I01" ] }, { "handle": "brielarson", "title": "Brie Larson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8075, "drivers": [ "N03", "I01", "F04", "P03", "M01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/kotaku

Kotaku

Nearest neighbors by audience shape

Raw data