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The top 10 neighbors for KPMG span a narrow band — scores run from 0.98 down to 0.96 — with no single dominant pull and no sharp drop-off between positions. That flat distribution is itself the finding.
Seven of the ten neighbors are B2B brands: EY (0.98), Deloitte (0.97), Accenture (0.97), Deloitte US (0.96), McKinsey & Company (0.96), Boston Consulting Group (0.96), and PwC US (0.96). The remaining three are a News Publisher — Forbes Tech (0.96) — and two Celebrities and Influencers: Marc Benioff (0.96), subcategorized as a Tech Personality, and Jeff Bezos (0.96), subcategorized as a Professional. The cluster is overwhelmingly same-kind: KPMG's audience shape looks almost indistinguishable from the other major professional-services and management-consulting firms. The two individual figures and the one media property sit at the same score tier as the consulting peers, suggesting they attract an audience with the same composition rather than representing a distinct pull.
Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.97 between KPMG and Deloitte means the two draw audiences that look nearly identical in shape. The flat distribution across all ten neighbors — less than two points separating first from tenth — indicates KPMG's audience is defined by a coherent professional-services profile rather than any single gravitational relationship.
