Playground →
Four former Chicago Cubs teammates occupy the top four positions in Kyle Schwarber's similarity data, with Anthony Rizzo (0.98), Kris Bryant (0.98), David Ross (0.98), and Jake Arrieta (0.97) forming a near-identical cluster — then the graph splits into a second, distinctly different neighborhood.
The shape is two-peak. The first peak is a tight Cubs-era cohort: those four athletes plus the Chicago Cubs organization itself (0.95) and Javier Báez (0.93). All six share the same subcategory — Athletes or Sports Teams — and the similarity scores compress into a band of less than 0.05, signaling an unusually uniform audience overlap. The second peak begins around Big Ten Network (0.86) and extends through Joe Maddon (0.84), Nick Swardson (0.83), and Annie Agar (0.83). This cluster is structurally different: a TV channel, a Professionals-subcategory figure, and two Comedians. Jacob Leinenkugel Brewing Co. (0.82) also appears here, the only Brewery in the top 10. The second peak is not baseball-specific — it reads as a broader Midwestern sports-and-entertainment audience that happens to overlap with the same fan base.
The two-peak structure reveals an audience with a hard Cubs-era core and a secondary layer of Midwest-inflected sports media and comedy consumers who share the same general shape without the team-specific concentration.
