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O'Charley's (0.88) and Arvest Bank (0.87) form two distinct poles in Kum & Go's top 10 — a casual dining chain and a regional bank, neither of them a gas station or convenience store — signaling that this audience bridges two separate neighborhood clusters rather than concentrating around a single kind.
The shape is two-peak. The top five neighbors span four different subcategories: casual dining (O'Charley's, 0.88), banks (Arvest Bank, 0.87), furniture stores (Sleep Outfitters, 0.87), and pet supplies (Feeders Supply, 0.86). The only neighbor in the top 10 that shares Kum & Go's own subcategory — Gas Stations — is Hy-Vee Gas Station at 0.83, which arrives fifth. Kwik Shop (0.85) is a convenience store, one subcategory adjacent. The remaining neighbors — Hy-Vee (0.83), Hot Head Burritos (0.83), Penn Station (0.82), and Braum's Ice Cream and Dairy Stores (0.82) — are all restaurants and eateries or grocery. The cross-kind pattern is the dominant finding: most of the top 10 are dining and food-adjacent brands, with financial services providing the second cluster anchor.
The overall picture is an audience whose shape is defined less by fuel and convenience retail than by the regional Midwestern and Southern service brands — diners, community banks, and grocery chains — that surround it.
