Playground →
Eight of KVD Vegan Beauty's ten nearest neighbors are fellow Beauty brands, and the scores compress into a tight band from 0.90 to 0.95 — no single neighbor pulls away from the pack.
Urban Decay sits at the top with a similarity of 0.95, followed closely by Anastasia Beverly Hills (0.92), NYX Pro Makeup US (0.92), BH Cosmetics (0.91), and MAKE UP FOR EVER (0.91). Benefit Cosmetics US (0.91), Milani Cosmetics (0.91), and Morphe (0.90) round out the Beauty contingent. The two departures from that pattern are Miranda Cosgrove, an Actor at 0.91, and Demi Lovato, a Musician at 0.90 — both sitting comfortably within the same narrow score range as the Beauty brands rather than trailing behind them. The flat shape means the audience composition here is consistent and undifferentiated across the top 10: this is a same-kind cluster with two celebrity adjacencies that blend in rather than stand out.
The overall picture is an audience that maps tightly onto the cosmetics category, with no structural outlier strong enough to suggest a secondary pull.
