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At 0.93, Mills Fleet Farm pulls away from every other neighbor in Kwik Trip's top 10 — a gap of nearly nine points to the next closest entry. That separation defines the spike shape here: one dominant audience overlap, with the remaining nine neighbors clustered in a tighter band between 0.83 and 0.81.
Below Mills Fleet Farm, the top 10 assembles a cross-kind mix that spans five different subcategories. Fareway Stores (0.83) and Hy-Vee (0.82) represent General Grocery Stores; Sleep Outfitters (0.83) is a Furniture Store; Great Southern Bank (0.83) is a Bank; Feeders Supply (0.82) covers Pet Supplies and Services; Meijer Pharmacy (0.82) is a Pharmacy. Only two neighbors share Kwik Trip's own subcategory of Convenience Stores — Kwik Shop at 0.81 — and one neighbor, Stinker Stores (0.82), falls under Gas Stations within the same broader Convenience & Fuel category. O'Charley's (0.82) rounds out the set as Casual Dining. The dominant pattern is cross-kind: a Big Box retailer leads, followed by grocers, a furniture chain, a bank, and a pet supply store — not other convenience stores.
The spike at Mills Fleet Farm, combined with the breadth of subcategories in the remaining nine, suggests Kwik Trip's audience is shaped less by the convenience-fuel category than by a distinct Midwestern regional consumer profile that cuts across everyday retail formats.
