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The top 10 neighbors for Keller Williams form a tight cluster of real estate industry infrastructure — brokerages, trade media, listing platforms, and mortgage finance — rather than a single dominant pull. Similarity scores here measure how closely two entities' audiences resemble each other in composition; the range across the top 10 runs from 0.93 down to 0.88, a narrow band with no standout.
Three neighbors share the Real Estate subcategory: RE/MAX (0.93), CENTURY 21 (0.91), and Coldwell Banker (0.89). But the majority of the top 10 are not fellow brokerages. National Association of Realtors (0.93) and REALTOR Magazine (0.93) — a professional group and a trade magazine — sit at the very top of the set, essentially tied with RE/MAX. Two Technology-subcategory listing platforms, Zillow (0.89) and Trulia (0.88), round out the lower end alongside Freddie Mac (0.89) in Finance. Trade news publishers Inman News (0.90) and Realtor.com (0.91) fill the middle. The picture is one of a professional-practitioner audience — people who read industry trade publications, follow mortgage finance entities, and use listing technology — rather than a consumer homebuyer audience alone.
The flat shape of this cluster reflects an audience defined by the real estate industry as a whole, not by any single corner of it.
