Kyle Brandt Audience Graph • Social Signal

Seven of Kyle Brandt's ten nearest neighbors are sports journalists — a striking cross-kind pattern for a TV Personality. The top 10 span a similarity range of 0.85 to 0.93, consistent with the broad shape: no single neighbor dominates, and the floor remains high throughout.

Kay Adams (0.93) is the strongest pull, and she and Trey Wingo (0.87) are the only two fellow TV Personalities in the set. The remaining eight positions belong to reporters and analysts: Tom Pelissero (0.90), Ian Rapoport (0.89), Adam Schefter (0.88), Jay Glazer (0.87), Jim Rome (0.87), Peter Schrager (0.86), and Rich Eisen (0.85) — plus the blog ProFootballTalk (0.88). The journalist cluster is not incidental; it accounts for seven of the ten positions and holds scores well above 0.85 throughout.

The one non-person entry, ProFootballTalk, fits the same beat: NFL news and transaction coverage. There are no entertainment personalities, no general sports brands, and no non-football properties in the top 10 — the neighbor set is tightly scoped to the NFL media ecosystem even as it crosses the TV Personality / Journalist line.

This audience shape belongs to a viewer who follows the NFL through its reporters as much as its studio talent.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/kylebrandt

{ "handle": "kylebrandt", "title": "Kyle Brandt", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "resolved": "kylebrandt", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "heykayadams", "title": "Kay Adams", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9297, "drivers": [ "D03", "F03", "Q01", "I01", "P02" ] }, { "handle": "tompelissero", "title": "Tom Pelissero", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8996, "drivers": [ "D03", "F03", "I01", "Q01", "A06" ] }, { "handle": "rapsheet", "title": "Ian Rapoport", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8867, "drivers": [ "D03", "Q01", "I01", "F03", "A06" ] }, { "handle": "profootballtalk", "title": "ProFootballTalk", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8796, "drivers": [ "D03", "Q01", "I01", "P02", "F03" ] }, { "handle": "adamschefter", "title": "Adam Schefter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8765, "drivers": [ "D03", "I01", "Q01", "P02", "A06" ] }, { "handle": "jayglazer", "title": "Jay Glazer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8695, "drivers": [ "D03", "F03", "Q01", "I01", "P02" ] }, { "handle": "wingoz", "title": "Trey Wingo", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8681, "drivers": [ "D03", "F03", "Q01", "I01", "A06" ] }, { "handle": "jimrome", "title": "Jim Rome", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8669, "drivers": [ "D03", "F03", "I01", "Q01", "B03" ] }, { "handle": "pschrags", "title": "Peter Schrager", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8589, "drivers": [ "D03", "F03", "Q01", "I01", "P02" ] }, { "handle": "richeisen", "title": "Rich Eisen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8542, "drivers": [ "D03", "Q01", "F03", "I01", "P02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/kylebrandt

Kyle Brandt

Nearest neighbors by audience shape

Raw data