Playground →
Kate Spade (0.89) and Michael Kors (0.89) form a clear two-peak structure at the top of Lacoste's neighbor set — two distinct audience neighborhoods pulling nearly equally, with a visible drop before the rest of the field.
The shape is two-peak, and the two peaks are both Apparel brands, but they represent different subcategory clusters. Kate Spade sits in Womens Apparel; Michael Kors in General Apparel — and the audience that bridges them is one that also overlaps with accessories and travel goods. Crocs (0.86), Samsonite (0.85), and Sunglass Hut (0.85) follow closely, spanning Footwear, Jewelry and Accessories, and Eyewear respectively. Ralph Lauren (0.85) and The North Face (0.84) extend the cluster further into General and Outdoor and Athletic Apparel. The top 10 are entirely within the Apparel category — no restaurants, no retail, no services appear until well past position 10 in the broader graph. Within those 10, subcategories spread across General (Ralph Lauren, Michael Kors), Footwear (Clarks at 0.83, Crocs), Jewelry and Accessories (Samsonite, Swarovski at 0.83, Coach at 0.83), Eyewear, Womens Apparel, and Outdoor and Athletic Apparel — a wide spread within a single category.
The overall picture is an audience defined tightly by the Apparel category but distributed across nearly every subcategory within it, anchored by two near-equal peaks in accessible luxury and contemporary fashion.
