Playground →
Across the top 10 neighbors, no single category dominates — Dick's Sporting Goods (0.85), Andy's Frozen Custard (0.83), City Barbeque (0.83), Red Robin Gourmet Burgers (0.81), and Duluth Trading (0.81) span sporting goods retail, casual dining, QSR, and general apparel — a spread that reflects the broad shape of this audience.
The subcategory breakdown tells the story clearly: five of the top 10 are restaurants and eateries (casual dining and QSR), two are retail (sporting goods and hobbies/gifts), one is apparel, one is a jewelry and accessories brand, and one is a furniture retailer. No other hair salon or barber shop appears in the top 10 — Hair Cuttery and Sport Clips, the two same-subcategory neighbors in the broader set, don't surface until positions 23 and 35 respectively. The audience shape here is defined almost entirely by cross-kind neighbors: mid-market dining, active-lifestyle retail, and practical apparel brands like Duluth Trading (0.81) and Jared The Galleria of Jewelry (0.80). Hobbies, Gifts & Crafts (0.80) and La-Z-Boy (0.79) round out a neighbor set that skews toward established, family-oriented retail and dining rather than anything in the personal care or grooming space.
The overall picture is a mainstream, broadly distributed audience with no structural concentration — the kind of shape that overlaps comfortably with a wide range of everyday consumer brands.
