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Las Vegas Weekly

Marketing Channels
Magazines
Playground →Docs

Nine of Las Vegas Weekly's top 10 neighbors are Las Vegas casino-hotel brands — and the lone exception is another entertainment brand set on the Strip.

The shape flag is two-peak, and the data makes the structure clear: a tight cluster of Strip hotel-casinos dominates positions two through ten, while Caesars Palace (0.86) sits fractionally above the pack as the single strongest pull. ARIA Las Vegas (0.85) and Luxor Hotel & Casino (0.85) follow immediately behind, with Excalibur Las Vegas (0.83) and MGM Resorts (0.82) rounding out the top five. All nine of those neighbors carry the Hotels subcategory — the sole outlier is Caesars Palace itself, classified as Entertainment rather than Hotels, which accounts for the two-peak structure: one Entertainment brand at the apex, a dense Hotels cluster beneath it. Paris Las Vegas (0.81), Bellagio Las Vegas (0.80), The Venetian Resort Las Vegas (0.79), NYNY Vegas (0.79), and Flamingo Las Vegas (0.76) complete the ten. No other magazine appears in the top 10, and no neighbor falls outside the Brands category. The audience shape is almost entirely defined by Strip hospitality — a concentration that leaves little room for anything else at this range.

This pattern suggests Las Vegas Weekly's audience is shaped less by magazine-reading behavior in general and more by deep alignment with the Las Vegas resort ecosystem specifically.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "lasvegasweekly", "title": "Las Vegas Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "lasvegasweekly", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "caesarspalace", "title": "Caesars Palace", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.8588, "drivers": [ "I05", "E01", "N03", "E03", "E05" ] }, { "handle": "arialv", "title": "ARIA Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.8491, "drivers": [ "I05", "E01", "N03", "E03", "E05" ] }, { "handle": "luxorlv", "title": "Luxor Hotel & Casino", "category": "Brands", "subcategory": "Hotels", "similarity": 0.8452, "drivers": [ "I05", "N03", "E03", "E01", "E05" ] }, { "handle": "excaliburvegas", "title": "Excalibur Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.8325, "drivers": [ "I05", "E03", "E01", "E05", "F02" ] }, { "handle": "mgmresortsintl", "title": "MGM Resorts", "category": "Brands", "subcategory": "Hotels", "similarity": 0.818, "drivers": [ "E01", "I05", "E03", "N03", "E05" ] }, { "handle": "parisvegas", "title": "Paris Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.8133, "drivers": [ "I05", "N03", "E01", "E03", "F02" ] }, { "handle": "bellagio", "title": "Bellagio Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.8001, "drivers": [ "N03", "I05", "E01", "E03", "E05" ] }, { "handle": "venetianvegas", "title": "The Venetian Resort Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.7893, "drivers": [ "I05", "N03", "E01", "E03", "E05" ] }, { "handle": "nynyvegas", "title": "NYNY Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.7856, "drivers": [ "I05", "N03", "E01", "E03", "E05" ] }, { "handle": "flamingovegas", "title": "Flamingo Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.7599, "drivers": [ "I05", "N03", "E01", "E03", "Q07" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: