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Law360

Marketing Channels
News Publishers
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Law360's ten nearest neighbors span a tight similarity band — from 0.97 down to 0.95 — with no single entity pulling clearly ahead of the rest. That compressed range is the defining structural feature of this audience shape.

Six of the ten neighbors are News Publishers: WSJ Law News (0.97), Reuters Legal (0.96), WSJ Tech (0.95), Bloomberg Businessweek (0.95), WSJ Business News (0.95), and Bloomberg Law (0.95). Two are Magazines — The American Lawyer (0.97) and Fast Company (0.95) — and one is a Website: Above the Law (0.96). The tenth neighbor, Melinda French Gates (0.95), is the only non-media entity in the set, classified as an Activist under Celebrities and Influencers.

The mix is predominantly professional media — legal and business news publishers, with legal-specific titles (WSJ Law News, Reuters Legal, Bloomberg Law, The American Lawyer, Above the Law) sitting alongside broader business outlets (Fast Company, Bloomberg Businessweek, WSJ Business News). The absence of any entertainment, lifestyle, or consumer brand neighbors in the top 10 reinforces a picture of an audience defined by professional media consumption across both legal and business verticals.

This flat, tightly clustered shape suggests Law360 draws an audience whose composition is broadly shared across the professional media landscape, with no single adjacent entity capturing a uniquely dominant slice of it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "law360", "title": "Law360", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "law360", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsjlawnews", "title": "WSJ Law News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.971, "drivers": [ "G01", "A02", "A01", "J04", "J01" ] }, { "handle": "americanlawyer", "title": "The American Lawyer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9657, "drivers": [ "G01", "A02", "A01", "J04", "J01" ] }, { "handle": "reuterslegal", "title": "Reuters Legal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9577, "drivers": [ "G01", "A02", "A01", "J04", "G03" ] }, { "handle": "atlblog", "title": "Above the Law", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9553, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.954, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9525, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "melindagates", "title": "Melinda French Gates", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9525, "drivers": [ "G01", "A02", "G03", "A01", "J02" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9503, "drivers": [ "G01", "A02", "G03", "J02", "A01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9503, "drivers": [ "G01", "A02", "A01", "J02", "J01" ] }, { "handle": "blaw", "title": "Bloomberg Law", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9499, "drivers": [ "G01", "A02", "J04", "G03", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: