Leafly Audience Graph • Social Signal

Playboy at 0.76 is the strongest pull in Leafly's top 10 — and the neighbor set fans out broadly from there, with no single category dominating. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.76 indicates substantial overlap in audience shape.

The shape is broad: scores descend gradually from Playboy (0.76) through High Times (0.73), 20th Century Studios Home Ent (0.72), Jamie Lee Curtis (0.71), and Ben Affleck (0.70), with no sharp drop-off. Tallying the top 10 by subcategory: Actors account for three neighbors (Jamie Lee Curtis, Ben Affleck, Denise Richards), Magazines for two (Playboy, High Times), Film Studios for two (20th Century Studios Home Ent, Dimension Films), and single entries from Technology (Nasa Hq Photo), Alcohol (Heineken US), and News Publishers (ABC News). Leafly's own subcategory is "Other," so the entire top 10 is cross-kind — no neighbor shares its classification. The dominant texture is actors and magazines, with film studios close behind, spanning entertainment, print media, and a news outlet.

The breadth of this neighbor set — stretching from legacy print to Hollywood actors to a space agency's photo account — points to an audience that doesn't cluster tightly around any single content vertical.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/leafly

{ "handle": "leafly", "title": "Leafly", "category": "Brands", "subcategory": "Other", "resolved": "leafly", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "playboy", "title": "Playboy", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7579, "drivers": [ "N03", "P04", "P03", "K02", "E03" ] }, { "handle": "high_times_mag", "title": "High Times", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.73, "drivers": [ "N03", "F04", "I02", "P03", "P04" ] }, { "handle": "20thhomeent", "title": "20th Century Studios Home Ent", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.7152, "drivers": [ "N03", "P03", "F04", "E03", "P04" ] }, { "handle": "jamieleecurtis", "title": "Jamie Lee Curtis", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7064, "drivers": [ "N03", "F04", "K02", "K01", "A05" ] }, { "handle": "benaffleck", "title": "Ben Affleck", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7022, "drivers": [ "N03", "P03", "I02", "G01", "A05" ] }, { "handle": "nasahqphoto", "title": "Nasa Hq Photo", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.6983, "drivers": [ "N03", "F04", "K02", "Q06", "K01" ] }, { "handle": "heineken_us", "title": "Heineken US", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.6949, "drivers": [ "N03", "F04", "P04", "G01", "E02" ] }, { "handle": "dimensionfilms", "title": "Dimension Films", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.6937, "drivers": [ "N03", "P03", "F04", "E03", "Q01" ] }, { "handle": "abcnews", "title": "ABC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6935, "drivers": [ "N03", "K02", "G01", "E02", "E06" ] }, { "handle": "denise_richards", "title": "Denise Richards", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6911, "drivers": [ "N03", "F04", "P03", "P04", "K02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/leafly

Leafly

Nearest neighbors by audience shape

Raw data