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At 0.95, Sierra Nevada Beer and Deschutes Brewery sit nearly tied at the top of Left Hand Brewing Company's neighbor set — but the more structurally interesting finding is what sits alongside them: a beer-media layer that forms a second, distinct cluster.
The shape is two-peak. Eight of the ten neighbors are fellow breweries, with Sierra Nevada Beer (0.95), Deschutes Brewery (0.95), Avery Brewing Co (0.95), and Rogue Ales & Spirits (0.94) forming the dominant peak — a tight band of craft brewery audiences that share nearly identical composition. The second peak is smaller but structurally distinct: Untappd (0.90) and DRAFT Magazine (0.90) represent the beer-enthusiast media and platform layer, pulling in audiences whose shape is defined less by brand loyalty to a single brewery and more by active engagement with the craft beer category as a whole. Oskar Blues Brewery (0.90) and New Belgium Brewing (0.89) sit between the two peaks, reinforcing the brewery core while also overlapping with the media cluster.
The two-peak structure suggests Left Hand's audience is simultaneously brewery-specific and category-wide — shaped by both brand-adjacent craft drinkers and the platform and publication audiences that follow the broader craft beer world.
