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Le Monde

Marketing Channels
News Publishers
Playground →Docs

Le Monde's nearest ten neighbors span news publishers, magazines, and digital lifestyle sites in roughly equal measure — a mixed-media cluster with no single dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.97 down to 0.95, a narrow band consistent with the flat shape.

Three neighbors are fellow news publishers: VICE News at 0.97, Vulture at 0.95, and AP Fashion at 0.95. Three are magazines: Motherboard at 0.96, The Cut at 0.95, and Mic at 0.95. Two are websites — Refinery29 at 0.95 and Bustle at 0.95. The remaining two break from the media cluster entirely: UN Women, a non-profit, sits at 0.96, and HBO Documentaries, a TV show channel, at 0.95. The presence of a global advocacy organization and a documentary brand at scores comparable to the news publishers suggests the audience shape is defined less by news consumption specifically and more by a broader orientation toward reported, culturally engaged content across formats.

The flat distribution across subcategories points to an audience that is not tightly bound to any single media type — it overlaps equally with investigative outlets, cultural magazines, and mission-driven organizations.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "lemondefr", "title": "Le Monde", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "lemondefr", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.966, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "un_women", "title": "UN Women", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9592, "drivers": [ "A02", "G03", "G01", "I01", "Q01" ] }, { "handle": "motherboard", "title": "Motherboard", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9568, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "refinery29", "title": "Refinery29", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.954, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "bustle", "title": "Bustle", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9537, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9534, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "hbodocs", "title": "HBO Documentaries", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9531, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "ap_fashion", "title": "AP Fashion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.952, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "thecut", "title": "The Cut", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9513, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "mic", "title": "Mic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9489, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: