Playground →
Leo Burnett's top 10 neighbors form a tightly mixed cluster of advertising industry peers, trade publications, and — notably — fashion brands, with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.98 (BBDO Worldwide) down to 0.97 (R/GA) with no meaningful gap between them. Four of the ten neighbors share Leo Burnett's own B2B subcategory: BBDO Worldwide (0.98), Publicis Sapient (0.98), Wieden+Kennedy (0.98), and Ogilvy (0.97). Three are advertising and marketing trade titles — Adweek (0.98), Ad Age (0.97), and The Drum (0.97) — which places industry press squarely inside the same audience neighborhood as the agencies themselves. The remaining three neighbors are Rent the Runway (0.97), Digiday (0.97), and R/GA (0.97): a fashion brand, a digital-media trade site, and another B2B agency. The presence of Rent the Runway as a fashion brand in a set otherwise dominated by agencies and trade press is the one cross-kind signal in the top 10, though its score sits within the same narrow band as every other neighbor.
The overall picture is an audience defined by the advertising and marketing professional world — agencies and their trade media reading in near-lockstep — with a thin but consistent fashion-brand thread running alongside.
