Playground →
At 0.84, J.D. Byrider is the strongest pull in Leonard's top 10 — an automotive dealership sitting ahead of every retail neighbor, including the one other Home Improvement and Hardware brand in the set.
The shape is two-peak: J.D. Byrider (0.84) and Sonny's Real Pit Bar-B-Q (0.83) form two distinct anchors, with the remaining eight neighbors clustered in a tighter band between 0.80 and 0.78. Those eight include Aldi USA (0.80, grocery), Ollie's Bargain Outlet (0.80, discount stores), and Game X Change (0.80, hobbies and gifts) — a mix of value-oriented retail and food. Belk (0.80, department stores) rounds out the retail cluster. Notably, Window World (0.75) is the only other Home Improvement and Hardware brand in the top 10, appearing well below the two peaks, which means Leonard's audience shape is defined far more by value retail, casual dining, and automotive dealerships than by its own category peers.
The two-peak structure — one automotive dealership, one fast-casual barbecue chain — suggests Leonard's audience bridges a practical, value-conscious consumer cluster that cuts across vehicle financing, discount shopping, and everyday dining rather than clustering around home improvement specifically.
