Playground →
Cellular Sales, a Verizon retailer subcategorized as Electronics, is the single strongest pull in Les Schwab's top 10 — at 0.79, it sits noticeably above the rest of the neighbor set, which clusters in a tighter band from 0.73 down to 0.70.
The shape is a spike: one neighbor leads, and the remaining nine are meaningfully lower. Looking at the subcategory composition of those nine, no other automotive Parts and Accessories entity appears in the top 10 — Les Schwab's nearest audiences are shaped almost entirely by cross-kind neighbors. Human Bean (Coffee and Tea, 0.73) and Alta Convenience (Convenience Stores, 0.73) represent everyday-errand retail. Kaitlin Bennett (Activists, 0.73) and Zac Brown Band (Musicians and Bands, 0.72) pull in from the Celebrities and Influencers category. 84 Lumber (Home Improvement and Hardware, 0.72) and TCC (Electronics, 0.71) round out a retail-leaning cluster. NRA (Government, 0.71), Daytona International Speedway (Venues, 0.71), and Bindi Irwin (TV Personalities, 0.70) complete the set. The dominant subcategories across the ten are Electronics, Convenience Stores, Musicians and Bands, and Home Improvement — none of them automotive.
The spike structure, combined with the cross-kind composition, suggests Les Schwab's audience is defined less by automotive interest than by a specific regional and lifestyle profile that Cellular Sales, convenience retail, and country-adjacent entertainment all happen to share.
