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Let's Make a Deal

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors for Let's Make a Deal span food brands, restaurants, and athletes — with no single standout pulling away from the pack. Similarity scores run from 0.93 down to 0.90, a narrow band that defines the flat shape here.

The leading neighbor is Pepsi at 0.93, followed closely by Breyers at 0.92 and Wheat Thins at 0.92. KFC (0.92) and Sara Lee Desserts (0.91) round out the food-and-restaurant cluster that dominates the upper tier. Subcategory-wise, the top 10 breaks down as: Beverages (1), Sweets (1), Food (2), Fast Casual Dining (1), Athletes (2), Video Game Franchises (1), Restaurant (1), and TV Shows (1). That's a mix of packaged food brands and quick-service restaurants alongside two athletes — Sheamus at 0.91 and Rob Van Dam at 0.91, both subcategorized as Athletes — and WWE 2K at 0.91 as the lone Video Game Franchise. The only other TV Show in the top 10 is CSI: NY at 0.90.

The cross-kind composition is the defining feature: a daytime game show whose nearest audiences are shaped primarily by mass-market snack and restaurant brands, with a secondary thread of professional wrestling figures running through the mid-tier. The flat distribution means no single neighbor dominates — the audience is broadly shared across everyday consumer categories rather than anchored to any one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "letsmakeadeal", "title": "Let's Make a Deal", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "letsmakeadeal", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pepsi", "title": "Pepsi", "category": "Brands", "subcategory": "Beverages", "similarity": 0.9257, "drivers": [ "N03", "Q05", "Q08", "O04", "N04" ] }, { "handle": "breyers", "title": "Breyers", "category": "Brands", "subcategory": "Sweets", "similarity": 0.9176, "drivers": [ "N03", "O04", "N04", "Q08", "Q05" ] }, { "handle": "wheatthins", "title": "Wheat Thins", "category": "Brands", "subcategory": "Food", "similarity": 0.9175, "drivers": [ "N03", "N04", "Q05", "O04", "O03" ] }, { "handle": "kfc", "title": "KFC", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "similarity": 0.9163, "drivers": [ "N03", "O04", "N04", "Q02", "Q08" ] }, { "handle": "saraleedesserts", "title": "Sara Lee Desserts", "category": "Brands", "subcategory": "Food", "similarity": 0.9116, "drivers": [ "N03", "O04", "Q05", "Q08", "Q02" ] }, { "handle": "wwesheamus", "title": "Sheamus", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9101, "drivers": [ "N03", "N04", "Q05", "Q08", "O03" ] }, { "handle": "fritolay", "title": "Frito-Lay N. America", "category": "Brands", "subcategory": "Food", "similarity": 0.9099, "drivers": [ "N03", "Q05", "N04", "Q08", "O04" ] }, { "handle": "popsicle", "title": "Popsicle", "category": "Brands", "subcategory": "Sweets", "similarity": 0.9094, "drivers": [ "N03", "N04", "Q05", "O04", "Q08" ] }, { "handle": "wwegames", "title": "WWE 2K", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9088, "drivers": [ "N03", "N04", "Q08", "O04", "Q02" ] }, { "handle": "therealrvd", "title": "Rob Van Dam", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9086, "drivers": [ "N03", "N04", "Q05", "Q08", "O03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: