Playground →
Levi's nearest audience neighbors are overwhelmingly music-world entities — not other fashion brands. Across the top 10, the cluster is built around musicians, music media, and music institutions, with Calvin Klein (0.89) the only fellow fashion brand in the set.
Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.90 indicates a very tight match in audience shape. The top position belongs to Complex Music at 0.90, followed by Cardi B (0.90), Billboard (0.89), and Rihanna (0.89) — all music or music-media entities. The Recording Academy / GRAMMYs (0.89) and MTV Artists (0.89) extend that pattern into institutional and broadcast music. Rounding out the ten are Macy's (0.88), Beyoncé (0.87), and Vevo (0.87) — again, music-adjacent or a general retail brand, not fashion peers. The scores span a narrow band from 0.87 to 0.90, consistent with the flat shape: no single neighbor dominates, and the cluster holds together as a coherent type rather than a hierarchy.
The shape reveals an audience that indexes strongly on music culture and its surrounding media ecosystem, with fashion as a secondary presence in the top 10.
