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Lidl's top 10 nearest neighbors span six distinct categories — fitness centers, casual dining, entertainment venues, pharmacies, automotive dealerships, and big-box retail — with no single category dominating the set. That breadth is the structural finding: this is a broad-shape audience with no concentrated pull toward any one kind of entity.
LA Fitness leads at 0.86, the highest score in the set, followed closely by BJ's Restaurants (0.84), Entertainment Centers (0.84), and Costco Pharmacy (0.84). Asbury Automotive Group (0.83) and Mandee (0.83) round out the upper tier. The subcategory spread across these six alone — Fitness Centers and Gyms, Casual Dining, Entertainment Centers, Pharmacies and Drugstores, Dealerships, Womens Apparel — signals an audience that overlaps broadly with everyday-errand and leisure categories rather than clustering tightly around grocery or value retail peers.
Only one other General Grocery Store appears in the top 10: Amazon Fresh at 0.80. The remaining nine neighbors are drawn from fitness, dining, entertainment, automotive, apparel, and pharmacy — cross-kind overlap that accounts for nearly the entire set. Costco (0.81) and Target (0.80) are the only big-box retailers present, and both sit in the lower half of the top 10.
The broad shape here reflects an audience whose composition resembles a wide range of routine-consumption categories, not a grocery-specific or discount-specific cluster.
